Enhance User Experience: We revamped landing pages to foster a more intuitive and user-friendly navigation, ensuring a seamless shopping experience for our customers.
Improve Visual Appeal: The redesign aligned with modern design trends, elevating the overall aesthetic and contributing to a visually appealing and engaging storefront.
Boost Conversion Rates: Through strategic optimization of layout, content, and calls-to-action, our goal was to increase conversion rates, fostering a more effective and successful online shopping journey.
1 Product Designer
1 Developer
1 Stakeholder
Began by conducting a thorough market analysis to understand current design trends, user preferences, and competitors' strategies.
Identified successful elements in competitors' product pages and menus.
Analyzed customer feedback and reviews to pinpoint pain points and areas for improvement.
Utilized heatmap analysis tools (hotjar) to gather data on user interaction with your current product pages and menu layout.
Identified areas of high and low engagement, and focus on improving the user experience in the low-engagement zones.
Paid attention to the most clicked areas and use this data to prioritize important elements in the redesign.
Evaluated the current user flow from landing on the page to making a purchase or finding information.
Identified any bottlenecks or confusing points in the user journey.
Optimized the flow to make it more intuitive and user-friendly.
Created wireframes or prototypes for different layouts based on the insights gathered from market and heatmap analyses.
Experimented with variations of product page and menu structures, keeping in mind the need for a clean and organized design.
Aligned the layouts with the current brand style to maintain brand consistency.
Presented the different layout options to key stakeholders for feedback.
Embarking on the journey of redesigning RAWNINETY's digital presence from a UX/UI perspective is a harmonious convergence of conscious innovation and aesthetic refinement.
Embracing modern UX techniques, the minimalistic aesthetic not only ensures seamless navigation but also encapsulates the essence of wearable, durable, and unique styles.
The redesigned interface encourages users to explore the brand's offerings effortlessly, with layered and versatile styles thoughtfully incorporated. Users are seamlessly guided through an immersive and eco-conscious digital journey, where every click aligns with RAWNINETY's ethos, establishing an authentic and resonant connection between the brand and its audience.
