Senior Product Designer bridging product strategy and UX to build products people adopt.
Brands I Worked With
projects
WNBL Digital Platform Redesign
A full redesign of the WNBL digital platform, including the league website and all club sites, focused on improving clarity, consistency, and usability across fan journeys.
Design System
A scalable design system built to support multiple brands, products, and teams balancing consistency, flexibility, and long-term governance.
Product Feature Tipping
A fan engagement tipping platform built as a live add-on experience to drive participation and repeat engagement across multiple sports with competition creation and rewards based on tipping performance.
Internal CMS Platform
A custom internal CMS platform designed to support content creation, management, and governance across multiple teams and products.
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